“As a Senior Brand Manager it is critical to have agency support that not only executes with excellence, but truly integrates into the strategic fabric of your commercial team. Having had the opportunity to work with Erica Lazarus on numerous projects, I have witnessed an agency partner that pushes the envelope of strategic thinking and defines execution with excellence. As a leader of our public relations effort she embodied the task of 'thought leadership and not thought ownership,' working collaborative with other agency partners in cohesively integrating brand plans and delivering results. Erica is a progressive thinker and will give you nothing less than everything she has on every project.”

Matthew Rader, Senior Brand Manager
Energizer Personal Care

“Strategic, innovative and efficient. Erica Lazarus and The Lazarus Group provides the attention that only a small shop can deliver with the big ideas that organizations need in order to break through the clutter. Top-notch PR solutions for record-breaking results and ROI are delivered each and every time.”

Christina Saunders, External Relations Manager
The Procter & Gamble Company

“A lot of PR people can talk the talk, but Erica immediately established herself as an extension of the Dermatology and Aesthetics Center and walked the walk. The Lazarus Group helped us sift through the clutter of ideas and develop a plan of action that was backed by strategy, insight, and experience. As a practice based in South Florida, we truly benefited from The Lazarus Group's national media experience and contacts; with their media acumen, they were able to surpass our expectations with coverage in outlets such as AOL and Marie Claire. We have really come to value Erica and The Lazarus Group’s partnership, counsel, and go-get-it attitude, because they get it done smartly, smoothly, and with success.”

Fern Cole and Dr. Marta Rendon
The Dermatology and Aesthetics Center

“Erica is a pleasure to work with! She's responsive, creative, and reliable, and I can always count on her to bring me fresh ideas and great information. It all makes my job a little easier!”

Courtney Dunlop, Contributing Beauty Editor
Marie Claire

“After a lot of searching Its a 10 found the perfect fit. A PR agency that delivers what they promise in a cost effective manner. New york, "BIG CITY Agency" results with a more personal one-on-one touch. The Lazarus Group successfully launched our brand to the beauty media flawlessly, providing stellar results from day one of our partnership. More than a year later, we continue to receive top-notch recognition in publications that are on point with our target, including beauty awards in PARENTS Magazine and LIFE & STYLE Magazine. Erica has a professional , magnetic personality which works well in cultivating and growing relationships among the top media and with key celebrity influencers, resulting in quality placements in national print, TV and online. The Lazarus Group is an exceptional add to any integrated marketing plan and offers strategic, programming to deliver a tremendous return on investment. We give Lazarus Group a 10”

Carolyn Plummer, CEO
It's a 10 Haircare

“Erica and the Lazarus Group are ALWAYS a pleasure to work with. She is reliable, efficient and an amazing resource for all things beauty. In such a fast-paced industry, I know I can always count on Erica—she gets the job done and always with a smile on her face!”

Dori Katz, Beauty Editor

“As the beauty director of a national weekly magazine, I have to get newsy and trend stories to press on super tight deadlines. That's why I love working with Erica Lazarus. She is a rare breed who really 'gets it.' She anticipates what I will need before I have to ask and gets me products faster than anybody else. I really wish everyone in the business was as good as her - but they aren't - which is why she is such a pro.”

Caitlin Kiernan, Beauty Director
LIFE & STYLE Magazine

“It’s always been a pleasure working with Erica. She’s smart, professional, friendly, and has the rare ability to always provide brand news and information in a timely, helpful (and never overwhelming) way.”

Kate Sandoval, Beauty Editor
LATINA Magazine

“Erica is professional, reliable, and always responsive---the perfect publicist trifecta! Working with her and The Lazarus Group is always easy and I know that I can count on her to always get me what I need in a timely fashion, making my job so much easier.”

M.R., Beauty Editor

“Working with Erica Lazarus and the Lazarus Group has been an absolute pleasure. She understand how to build and establish relationships as well as pitch thoughtful suggestions and ideas; both of which are vital to a successful PR business.”

Nykia Spradley, Associate Beauty Editor
Ladies' Home Journal